What makes good design
What makes good design when it comes to advertising? Good design is something that communicates the product’s values, price, contents or in a less measurable way, the impact it would have upon his or her life if they were to purchase that item. When you have worked out how to best convey that, you can then think about the physical medium in which to portray that. A really good place to start would be on a site such as popupbanners.co - which can help you communicate the values of your products to audiences as they walk past.
But before we get to that, let us look at the good design bit first. For this we need to go back to the Middle Ages, when people couldn’t read or write. Advertising was unable to write things on billboards because no one could read them, so how do you communicate what your brand does without using words. In those days, the use of symbols were used. So, for example, if you were a cobbler, i.e. you made shoes, the easiest way to communicate that you sold shoes was to put a boot on a and hang it outside your door or window. If people didn’t have a fixed store, they would send people out to tell people that they were here. These were called town criers and that is where the term originates from.