What is Advertising
What is advertising? Advertising is a way of communicating a brands ideals to the general public. If you want to encourage people to buy your products and to buy them again, you need to be able to tell them what makes your brand special over your competitors.
In Latin, where the word comes, the word first began as ad vertere, which means to look toward. From this beginning, we can begin to think about why design and advertising go hand in hand. This is why today we need to have good signage for our companies and business.
But advertising is not just about selling products. It can also be about sharing information with the people who work for you, or for those who would like to work for you. It is here that good design comes in to play. If for example, you are selling products that are unique because they only come from a specific place in the world, good design would be able to emphasise that by perhaps taking the fonts or iconography that is most commonly associated with that country and using them to create a look and feel that says a potential customer, this is a product from a country, which I know has good products, so I will buy it. This is the importance of advertising and design.
Content added by WDL